One of the most critical aspects of branding is the choice of fonts to match your brand aesthetics. We are sharing four tips to match branding with the right fonts can take time and effort.
Various factors determine whether a font will suitably work with your brand’s visual. That is why choosing the right font for your brand can be a decision that takes time and effort. But do not worry because we are here to share our knowledge and make this easier for you. The four tips we are sharing here will help you make a better-informed decision to elevate your brand. Here are three things to remember to help you make the correct choices.
Font Psychology
The first thing to take into account is the psychology of fonts and the emotions they inspire in people. Different fonts have different associations that have developed over time. Some fonts are more formal such as Times New Roman; others, like Comic Sans, would look out of place in a professional setting. Carefully study the fonts that match your preferences and research their associations. Take the time to look at what feelings and thoughts they inspire. See how others feel about these fonts and what they say about them. That will help you better understand how others will react to them and whether they are the right choice for your brand. Examine the fonts you like and try to determine what exactly they make you feel and think. Use your reactions to determine the best font for your business.
Headings
Another vital point to consider when looking at fonts is headings. A font will look different when used in the form of a title or heading. This change in appearance could alter your opinion of whether it will work with your brand. This change is especially relevant when you are working with long-form content such as a website or a blog. The font will look different in the body of the content from the headings and subheadings. Headings are important in content as it plays a role in search engine optimisation, so you have to apply the headings for their tags in such cases rather than simply changing the font size. So, if you do like a particular font for your branding, keep in mind to check how the font looks in the form of various headings and subheadings.
Typeface
The typeface is another crucial element in the choice of font. And it might be an element that takes up a lot of your time to figure out. That is due to the sheer variety of typeface choices available. Due to the number of different typeface options, it can take time to go through them all and make a decision quickly. But similar to the way fonts work, typefaces also have different associations, and audiences will react differently to them. You can use this to narrow down the typefaces you want for your branding depending on the kind of tone you want to set. And by looking at your competitors in the market, you can see what typefaces they use. You can also see if they are using certain typefaces that are good examples you want to emulate.
Options
The last point that you should note is whether you want to choose a freely available font or have one custom-made for your brand. There are many freely available fonts that you can find online in font libraries and depositories. Google Fonts is an example of one of these libraries where you can choose from over 1,000 free fonts. On the other hand, if you prefer something unique and customised for your brand, consider hiring a designer or an agency. At Digital Bee Studio, we understand the importance of creating a unified and consistent look for your brand in visuals and copy. Our expert designers will design a fully customised, bespoke and unique font that is tailor-made for your brand.
Do remember that one reason to use commonly-used fonts is that most devices have pre-installed fonts. When you have a unique font on your digital platforms, they might not be compatible with the audience’s devices and require installation of the fonts. Arial, Courier, Times, Times New Roman, Verdana, and Helvetica are excellent examples of fonts that are usually pre-installed on most devices.
Conclusion
These four tips will help make it easier for you to decide on the right font to match your branding. To learn more about how to improve your branding and design, check out our other articles and blog posts to learn more. We love to share our learnings and are constantly adding more information, strategies and tips to help you improve your branding game, so check back often.
At Digital Bee Studio, we are a leading global digital agency with more than 13 years of experience, operating out of London, Dubai, Toronto and San Francisco. We offer digital media strategies, graphic design, app development, and more solutions. Our team would love to speak to you about how we can help you improve your digital communications.
