In the fast-moving environment of the modern world, it is increasingly difficult to grab the attention of your target audience. That is why a feel for the design style that fits your message is critical to a good communication strategy.

A vital visual element that correlates with your message and can retain the audience’s interest can take your communications much further than they would otherwise be able to go. Today, we will be looking at one of the many graphic design trends that have remained in the audience’s eye for a sustained period, the Doodles.

Doodles are made in the style of hand-drawn art done casually and have an abstract feel to them. The origins of the technique are in the drawings made when distracted or daydreaming, especially by children.  Examples of Doodle art include drawings in notebooks and desks or even random scraps of paper.

While the origins of the Doodles aesthetic are pretty basic, that has only added to its charm and longevity in visual media. And while the origins may be basic, the art style is not. Doodle art can be reasonably elaborate despite the simplicity of the style and can help illustrate your message in a minimalist manner that doesn’t detract from the actual communication itself.

Whether done in black and white or colour, the Doodles aesthetic can fit in quite easily with various styles, as showcased by the sheer number of variations that doodling can utilise. And with the digital age, Doodle art has transcended its origins in school notebooks with the addition of animation. Google regularly uses this art style to celebrate special occasions with their Google Doodles series.

The Doodle aesthetic today range from black and white fractals and shapes to brightly coloured animations in a distinctly hand-drawn style that gives an added layer of personality to the finished work.

This authentic feel can help give a brand or a communication a more personal touch and evoke a positive sentiment in the audience. Even the name evokes the whimsical and carefree feeling that the art style inspires.

The art style works particularly well when aimed at a younger audience. This is because children are prone to draw when bored. The Doodle aesthetic takes its name from this activity, making it great for back-to-school campaigns, children-oriented brands and messaging directed toward a younger audience.

So, the next time you are working on a project where a subtle art style is required, or perhaps you want to add a bit of personal flair or organic feel, give Doodling a try. This subdued and sometimes overlooked art style might find some unexpected inspiration.

And if you want to improve your messaging strategy but are unsure how to proceed, let us know. Our team is always ready to help you figure out how best to incorporate top-tier graphic design into a campaign or business strategy.