One of the most critical aspects is colour choice, whether you are working on redesigning a brand’s logo, creating new marketing material or even creating a brand guideline. Knowing how to match branding with the right colour choices can be challenging, which is why we are here to help.

There is a range of factors that can affect whether or not a colour is suitable for the brand or not. Here are three things to remember to help you make the correct choices.

Emotional Response

One of the first things to remember is how we respond to specific colours. Studies show that people react positively to some colours and negatively to others. For example, colours such as green and blue are known to be calming colours. Red, on the other hand, gives an energetic feeling. That is why, when deciding what colour to choose, consider the emotions the brand wants to evoke in its target audience. But remember that even a particular colour can have different effects depending on its shade, tone and opacity.

Following the Trends

Another point to note when it comes to making colour choices is the trends in the market and industry. That will give you an idea of what is popular now and help you avoid looking outdated or old-fashioned. Staying trendy is less critical for long-term branding projects such as logo designs. On the other hand, it is much more significant for short-term design projects such as marketing materials and social media branding, which changes much more frequently.

Industry Standards

It is also a good idea to look at the colours others in the industry most often use. By looking at the colour choices made by competitors, you will better understand the industry’s standards and what feelings they associate with various colours. While you do not necessarily have to follow these practices, knowing what they are is helpful.

Colour Guide

To help you identify how various colours impact the audience, here are some of the most popular colours and their commonly-held associations.

White is widely associated with cleanliness and purity, as well as safety. Black is often used to display elegance and refinement or to represent authority. Grey is a colour that often symbolises timelessness and practicality. Green is a colour that can represent nature and peace, as well as wealth and prosperity. Blue is also a calming colour but can also suggest authority or trustworthiness. Red is usually associated with passion and adventure but also with aggression. Purple is generally associated with luxury and royalty. Yellow is a bright and happy colour but can also be used to suggest caution. And finally, Brown is an earthy colour that suggests nature, simplicity and sturdiness.

Conclusion

These three points should give you more insights into how colours affect us and help you make better-informed decisions on how to match a brand with different colours. Hopefully, you will now have a better understanding of how to match branding with the right colour choices to the best effect. We love to share our learnings and are constantly adding more information about tips and strategies to help you build more robust branding. So, check out our other articles and blog posts to learn more.

At Digital Bee Studio, we offer digital media strategies, graphic design, app development, and more solutions. We are a leading global digital agency with more than 13 years of experience, operating out of London, Dubai, Toronto and San Francisco. We offer a free consultation and quote, so call to book an appointment with us today. Our team would love to speak to you about how we can help you improve your digital communications.