Graphic Design is quite a broad field encompassing various disciplines that utilize visuals as their primary method of communication. Given this variety in the area and the speed with which the modern world moves, it can be challenging to know what will or will not click with the audience.

Here we will look at one of the most recurring themes of Graphic Design that has remained relevant for quite an extended time, “90’s Nostalgia”. The popularity of this trend is related to several factors, not least of which is that people born in the 90s are starting to feel nostalgia for their younger days, hence the name of the style.

Moreover, we cannot underestimate the overwhelming popularity of the TV show Stranger Things and the effect that it has had on all forms of visual media. The TV show inspires those same emotions and has done well to capitalize on these feelings of interest in the 90’s inspired design style.

So what exactly is this trend, and how does this help you improve your design work?

Well, to start, “90’s Nostalgia” is quite simply an aesthetic featuring what was popular in the 90’s being brought back with a modern spin. Bright, bold, eye-catching colours and fonts in the style of those used by popular shows and bands in the 90s are a prominent part of the design element.

The blocky, abstract shapes combined with the loud visuals make for a uniquely 90’s feel that can help catch that nostalgic feel in the pre-millennium-born audience. At the same time, this style also capitalizes on the renewed interest in the 90s that the post-2000-born audience has gained.

The incorporation of 90’s era products in the design is another aspect. Oversized cell phones and computers, Walkman players and off-kilter art pieces are all part of what makes the aesthetic unique. And when combined with the bright colours of the aesthetic give an upbeat, colourful feel to the overall design style.

One of the great things about utilizing nostalgic elements in design is that the audience has a built-in familiarity with the style that helps add an extra layer of positive resonance to your communication strategy when targeting those who grew up in the 90s or are fans of the aesthetic.

So, if you are looking to develop a communication strategy targeting an audience in their early 30s, have a look into incorporating some of the design elements of the 90’s Nostalgia style into your communications. If you would like to learn more, be sure to check back in as we explore a variety of design styles and elements.

And if you would like to know more about how we can help you improve your graphic design strategy, we would love to hear from you, so be sure to get in touch.